Pricing & Revenue · 4 August 2026

Introducing Dynamic Pricing

Holidu now builds and maintains your 14-month pricing calendar. You set the limits, and choose how much Holidu adjusts automatically.

Pricing has always been the hardest part of hosting. A week in August is not a week in November – but most pricing setups treat them almost the same: one or two flat rates, set a while ago, quietly drifting away from the market. Peak weeks earn less than they could. Slow weeks sit just above the booking.

Dynamic Pricing changes that. It reads what comparable holiday homes near you actually get booked for, and builds your 14-month price plan from that. It keeps watching demand, and – if you want – keeps your prices right on its own. You set the limits. You choose the pace.

The right price for every night – set up in minutes

Answer a few questions about your holiday home and choose your market position – Budget, Comfort or Premium. Dynamic Pricing then builds your complete 14-month price plan from real bookings at comparable homes in your area: high season, low season, weekends, all of it.

Two sliders set your overall level and how strongly your prices follow the seasons; a firm minimum and maximum set the limits. Review everything side by side with your current prices, apply when you're happy – and edit any day afterwards.

Prices that keep up with demand

Demand never stands still – school holidays shift, a local event fills the town, a late-summer weekend takes off. Once your home has a few weeks of bookings behind it, Dynamic Pricing compares its performance with similar holiday homes nearby and shows you when your level looks too high or too low – refreshed weekly.

Every recommendation is applied with one click. No spreadsheets, no guesswork, no checking what the home down the road is charging.

Pricing that runs itself – if you want it to

Every price change is yours to apply – or you can hand that part over: switch on automatic price optimization, and Holidu will apply price-level adjustments for you – always within the minimum and maximum you set, with every change visible in your price history.

Price recommendations – we suggest, you decide. Holidu shows you when it's time to adjust your price level. You review each recommendation and apply it with one click. Nothing changes until you say so.
Automatic price optimization – live now. Holidu adjusts your price level for you – always inside your limits, every change in your price history. Switch on or off anytime.

Whichever mode you choose, the essentials stay in your hands: your tier, your price level, your limits, and your season settings.

Your prices, your rules

You choose the tier. You set the level and the limits. In recommendations mode, nothing changes until you apply it; with automatic price optimization on, Holidu only ever moves within your minimum and maximum – and every change is right there in your price history. Your confirmed bookings are never touched, and if you'd rather price entirely by hand, the door back is always open.

Your min and max are firm limits
Confirmed bookings are never affected
Every change is visible in your price history
Switch modes – or switch off – anytime

Not listed prices. Booked prices.

Anyone can list a night for €300 – the question is what actually gets booked. Your prices are built from real, completed stays at comparable holiday homes, and carry the local market knowledge we've built over 10+ years with 29 local teams across Europe. It's local market expertise, built into the platform.

Real stays, really paid. Only completed bookings count – what guests genuinely paid, not what someone hoped to charge.
Homes like yours. Comparisons use your area and your guest capacity – a 2-guest studio is never measured against a 10-guest villa.
Fresh every week. The comparison refreshes weekly across a full 14-month view – current, without overreacting to one unusual week.

Four steps. About five minutes.

You'll find Dynamic Pricing in your dashboard under Pricing → Review my pricing. It walks you through four short steps – and nothing changes until you apply.

1. Choose your tier. Budget, Comfort or Premium – decide which part of your local market you want to compete in. When enough data is available, we highlight the best fit for your property with a "Recommended for you" badge.

2. Set your position. Two sliders, full control over the curve: shift it up or down, and choose how strongly your prices follow the seasons – from nearly flat to markedly seasonal. Add a firm minimum and maximum if you want hard limits.

3. Set your season rules. Your year is grouped into four demand-based seasons. Set minimum stay, weekend markup and check-in days for all of them on one screen – everything pre-filled, everything editable.

4. Review & apply – and choose your mode. Every new price appears next to your current one before you decide. Apply when you're happy, keep recommendations mode – or switch on automatic price optimization and let Holidu take it from here, inside your limits.

"Hosts who launch their prices with Dynamic Pricing consistently see measurable revenue growth – more nights booked, at better average rates, with fewer cancellations."

Rolling out now

Dynamic Pricing is part of your Holidu dashboard – no separate sign-up, no extra setup. Guided price setup is live today for all new properties and rolling out to existing properties region by region; weekly recommendations follow once your home has enough booking data. Automatic price optimization is live now.

And this is just the start.

New to hosting, or hosting for years – same five minutes

Start with the right prices from day one. The hardest part of listing a holiday home is knowing what to charge. Here, you don't have to figure it out from scratch: choose your tier, and a complete seasonal setup is ready to review – well-calibrated prices for the whole year, no guessing, no slow start. We don't ask you to build your pricing; we help you set it up.

Give your pricing a five-minute review. Your pricing probably works – this makes sure it still reflects today's demand. Rates set a while ago quietly drift away from the market, one season at a time. Review the suggested curve next to your current prices, keep what you like, adjust what you don't, and bring the whole year back in line. Even small adjustments add up.

Turn on automatic price optimization and increase your earnings.

Frequently Asked Questions

Will Holidu change my prices without asking?

Only if you switch on automatic price optimization – and only within the minimum and maximum you set. In recommendations mode, nothing changes until you apply it. You can switch modes anytime.

Where do the recommendations come from?

From real, completed bookings at comparable properties – same area, same guest capacity – refreshed every week across a full 14-month view.

What happens to my current prices?

Applying replaces your current prices and season settings – but only after you've reviewed a clear side-by-side of new vs. old. Until then, nothing changes.

What about bookings I already have?

They're completely safe. Confirmed bookings keep the price they were booked at – only open, unbooked nights get new rates.

Can I set hard limits?

Yes. Set your own minimum and maximum nightly rate, and your prices always stay within them. Note that discounts you offer (like weekly deals) are calculated on top.

Are cleaning fees or taxes affected?

No. The recommendations cover nightly rates only – fees, taxes and other charges are managed separately and stay untouched.

Can I go back to pricing manually?

Anytime. The price curve is a starting point, not a lock-in – edit individual days, adjust seasons, or take over completely.

I've just listed my property – should I use it?

Especially then. New properties get a full year of well-calibrated prices from day one, instead of starting with guesses.

Your market has moved. Your prices can follow.

Five minutes, four steps, one well-priced year. You can change your mind anytime.

Your account → Pricing → Review my pricing

Review your pricing

New to Holidu? List your property and it comes with everything you need to start pricing it right from day one.